Ethics Today
Online
Published by the Ethics Resource Center
July 20, 2006 Volume 4, Issue 5
Visit us online at http://www.ethics.org
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A Word from the President: Measuring Ethical Culture
If on your summer vacation, you decided to
stop in with the family and visit the designated ethics and compliance
officer at all the organizations along your travel route, aside from the
fact that you'd wear out the good will in your family, you would see that
most organizations have a few things in common when it comes to their
approach to ethics. Just over 85% of organizations across the US have
codes of conduct, and 81% of organizations have a mechanism to hold people
accountable to those standards. Other commonalities are the presence of
anonymous reporting lines and training programs on topics in ethics and
compliance. It's not so awfully surprising that organizational ethics
and compliance programs have these elements in common. For over a decade,
organizations have designed their ethics and compliance programs based
upon recommended elements in the Federal Sentencing Guidelines for Organizations
(FSGO). Not only has FSGO helped create an industry standard, but until
very recently, if you had the FSGO recommended elements of an effective
program in place, you could be reasonable confident that you had an effective
program in place.
Simply having the elements of a program in
place, however, is like getting ready for your summer road trip. Packing
your bags, gassing up the car, and mapping out your route don't mean that
your trip will actually turn out the way you've planned (especially if
there are kids involved). Similarly, from the perspective of the US Sentencing
Commission and FSGO, having program elements no longer means that you
have an effective program. The FSGO 2004 revisions (FSGO 2004) now specify
that program due diligence includes "periodic measurement of program
effectiveness." Simply put, even if you have the mechanisms of a
program in place, you must now show that your program actually works.
Organizations should be able to demonstrate that their programs are effective
and actually achieve outcomes generally expected of an ethics and compliance
program. In addition, FSGO 2004 states that organizations should "otherwise
promote an organizational culture that encourages ethical conduct and
a commitment to compliance with the law." In other words, a program
that works can meaningfully demonstrate that it is fostering an ethical
culture within the organization.
But how does one demonstrate the effectiveness
of an ethics program? And, more problematically, how does one identify
and measure ethical culture?
These questions form the framework for ERC's
current research agenda, which has a multi-pronged approach.
First, based on our decades of working closely
with organizations on ethics and compliance issues, ERC has developed
measures of culture and effectiveness through employee surveys and a rigorous
methodology to collect reliable data. We have the capability to generate
community- and industry- specific benchmarks, allowing us to understand
ethics program effectiveness based on a number of different indicators.
Second, we've developed new ways to expand
our datasets, and I'm pleased to announce a new "Donate Your Data"
program, which allows companies to donate to ERC data accumulated from
their internal surveys which deal in whole or in part with ethics and
compliance. Our enriched overall data set allows ERC to formulate thoughtful
research pieces on topics that are important to business leaders, such
as ethical culture and the effectiveness of training programs.
Third, our Fellows Program Measurement working
group has identified two critical topics to address: Measuring the Impact
of Culture with an emphasis on the Effects of Leadership at Varying Levels
in the Organization; and Measuring Training Effectiveness. The working
group members meet on a monthly basis to share insights, best practices
and organizational experience in measuring training and program effectiveness.
In addition, ERC has started disseminating
its findings, beginning with a series of webcasts presented in May and
June on "Understanding, Affecting and Measuring "Ethical Culture."
ERC research staff and guest speakers presented three online seminars
on "What Is Known About "Ethical Culture" and Why We Should
Care," "The Impact of Leadership on Ethical Culture," and
"Measuring Ethical Culture." A synopsis of these webcasts, which
identifies many of the key issues, is included below.
As we look ahead, we anticipate that these
programs will serve as the solid groundwork for meaningful research on
the topic of measuring ethics program effectiveness and ethical culture.
In the meantime, we trust that the contents of this issue will help you
to think about how you can frame your own measurement efforts.
Patricia J. Harned, Ph.D.
ERC President
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**ERC
Webcasts on "Understanding, Affecting, and Measuring Ethical Culture”
In May and June,
ERC researchers and guest speakers presented a series of three 1˝ hour
web-based seminars on the ethical elements of organizational culture,
or ethical culture.
ERC Senior Project Manager
Abby Davidson presented the first webcast on "What
is Known about Ethical Culture and Why We Should Care," including
discussion of the elements of organizational culture and the impact of
ethical culture on outcomes. She cited
the following as examples of ethical culture:
- What are the values that drive how
things are really done around here?
- How much pressure is there to perform,
and to cut corners to do so?
- Are employees surprised when misconduct
occurs?
- How confident are employees that executives
are committed to ethics as fundamental to doing business?
- How much do people talk about the importance
of ethics?
- Are managers trusted to keep promises
and commitments?
She also discussed the impact of Ethics-Related
Actions (ERA's), which include such things as communicating about ethics,
setting positive examples and holding employees accountable for ethical
conduct. ERC research has found that where management displays more ERAs,
misconduct is reduced, reporting increases and pressure to commit misconduct
is reduced.
Ms. Davidson,
along with special guests John C. Lenzi,
Chief Compliance Officer, Altria Corporate Services and Michael Monts,
VP Business Practices, United Technologies Corporation (UTC),
presented the second webcast on "The Impact
of Leadership on Ethical Culture."
Mr. Lenzi discussed Altria's 2003 Compliance
Index, which is a set of items used to measure perceptions about corporate
ethical compliance. and their 2004 Compliance and Integrity Survey on
Culture. He said they found "Clearly having senior management and
immediate supervisors talk the talk AND walk the walk
has the most impact."
Mr. Monts talked about "Ethics in Evaluating
Employee Performance" at UTC, discussing their "Business Practices
Competency", which is tailored to managers and considers to what
extent the following behaviors are displayed:
- Good communication (which covers ethics)
- Modeling of ethical behavior
- Keeping commitments
- Maintaining accountability among employees
at all levels
- Visibly supporting Ombudsman (help-line)
and business practices (ethics and compliance) programs
- Upholding compliance mandates in the face
of competing pressure
The third webcast, on "Measuring
Ethical Culture," was presented by ERC Senior Project Manager Skip
Lowney,
along with David M. Mayer, Ph.D., Assistant
Professor, Department of Management, College of Business Administration,
University of Central Florida, and Michael P. Campbell, Chairman Employee
Ethics Committee, Science Applications International Corporation (SAIC).
Mr. Lowney reiterated that ethical
culture is the unwritten code of conduct by which employees learn what
they should think and do. The elements of ethical culture are the identifiable
beliefs and actions that comprise an ethical culture, and which we can
measure. These identifiable beliefs and actions are termed Ethics-Related
Actions (ERA's). He noted that ERC measures eighteen ERA's within organizations;
collects data on them through the survey questions; and then creates an
index from them.
Mr. Mayer discussed 10 tips for measuring
ethical culture, including:
- Decide which dimensions of ethical culture
you want to measure
- Decide which stakeholders you want to
focus on
- Decide whether you want to measure "culture"
and "climate"
- Make sure the level of analysis is constant
across scale items
- Avoid items high in social desirability
- Make sure questions focus on employees'
perceptions
- Before creating your measure know your
outcomes of interest
- Must appropriately match EC to outcomes
of interest
- Creating scale scores can improve your
validity and reliability
- It not only matters if EC scores are high;
agreement also matters
Mr. Campbell discussed his organization's
internal surveys, the organization's participation in ERC's industry group
surveys and benchmarking, along with the importance that empowering employees
-- through ownership, positive leadership and a sense of participating
-- has on developing the essential elements of an ethically committed
organizational culture.
Participant satisfaction was high for ERC's
first foray into online learning and more webcasts are being developed
for the upcoming year. Advance notice of new programs will be announced
in this newsletter and on the ERC website.
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**Why
Measure Ethical Effectiveness
One might ask "Why measure the effectiveness
of an ethics and compliance program?"
Charles Ruthford, Ethics Program Development,
The Boeing Company, and ERC Fellows Measurement Working Group leader,
says two reasons jump to mind: it's good business practice and the Federal
Sentencing Guidelines state "The organization shall take reasonable
steps - to evaluate periodically the effectiveness of the organization's
compliance and ethics program." In this article, he also discusses
two different categories for measurement: process and outcome.
Read this article at:
http://www.ethics.org/resources/article_detail.cfm?ID=881
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**Is
Your Culture a Risk Factor?
"Culture is the leading risk factor
for compromising integrity and compliance in companies today," says
this white paper by Working Values. "Yet many organizations are unable
to implement a truly effective ethics and compliance program because they
lack sufficient knowledge of how their culture can create vulnerabilities
and risks. And without that knowledge, companies cannot measure progress
towards meeting ethics and integrity goals."
Read this white paper at:
http://www.workingvalues.com/Risk_WhitePaper.pdf
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**ERC
Launches "Donate Your Data" Program
Many organizations conduct regular employee
surveys to learn more about ethics, compliance, risk and misconduct in
the workplace. "While the data from these surveys are useful for
understanding the dynamics of an individual organization, it also has
tremendous potential to benefit the ethics industry as a whole when merged
with data from other organizations," said Dr. Patricia Harned, President
of the Ethics Resource Center.
ERC's "Donate Your Data" program
allows organizations to donate ethics-and compliance-related data, from
current or past surveys, for use in ongoing research on topics of key
concern to business leaders. Data from entire surveys or from individual
questions (including ethics questions in HR surveys) are of interest.
Donated data will enrich the overall data set that ERC uses to formulate
thoughtful research pieces on topics that are important to business leaders,
such as ethical culture and the effectiveness of training programs. Where
the data has been collected in a comparable manner, it will also enhance
ERC's benchmarks for ethics and compliance program effectiveness.
Read this press release at:
http://www.ethics.org/news/releases/nr_20060711_dyd.html
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News from the ERC
ERC Chair Stephen D. Potts Appointed to
Chair Johns Hopkins Review
Following a wave of public controversy in
April 2006 over a consulting relationship with an external company, Johns
Hopkins University leadership set in motion a review of institutional
policies and processes related to business relationships. "The goal
is to establish a clear, consistent, comprehensive, university-wide set
of principles and criteria for evaluating proposed relationships, especially
proposals that envision the use of the Johns Hopkins name," said
William R. Brody, president of The Johns Hopkins University and Edward
D. Miller, dean and CEO of Johns Hopkins Medicine in a press release.
The university asked ERC Chairman of the Board Stephen D. Potts, former
director of the U.S. Office of Government Ethics, to lead this review.
Read the Johns Hopkins press release at:
https://www.hopkinsmedicine.org/Press_releases/2006/Klinger.html
Recent Presentations by ERC Staff
Character Development Manager Rielle Miller
presented on "Ethics & Moral Choices" at the first Non-Profit
Leadership Summit hosted by the Council for Nonprofit Innovation in Arlington,
VA on May 16th
Ms. Miller and Character Development Associate
Lena Thomson presented on Academic Integrity and the work of ERC's Character
Education department to a group of Israeli Education Ministry officials.
sponsored by the State Department, on June 6 at ERC.
ERC President Patricia J Harned, Ph.D., and
ERC Board Chair Stephen Potts participated in The Business Civic Leadership
Center (BCLC) 2006 Partnership Conference: Strengthening Organizational
Values and Stakeholder Trust. Dr. Harned moderated a session on organizational
development strategies. Mr. Potts was part of a panel that discussed how
business, nonprofits and government agencies can work together to promote
trust and integrity.
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Publications and Media Coverage
Theory & Practice / What Would You Do?
Ethics Courses Get Context, Wall Street Journal, June 12, 2006
As U.S. employers have bolstered workplace
ethics training in the wake of a rash of corporate scandals earlier in
the decade, says this article, they often deluged employees with long
lists of do's and don'ts. The article mentions the findings of ERC's 2005
National Business Ethics Survey and quotes ERC President Patricia Harned.
"Lots of companies are training, but
it's not really making a big difference," says president of the Ethics
Resource Center. Dr. Harned said much of the training isn't "sophisticated"
enough. Employers often rely too much on one-size-fits-all ethics programs,
instead of tailoring programs to different types of workers at different
levels of the hierarchy, she says.
Read this article at:
http://www.careerjournal.com/columnists/theorypractice/20060616-theorypractice.html
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Offering Our Thanks
As a non-profit
organization, the Ethics Resource Center depends on contributions from
many generous donors. Without their dedication and trust, many of the
programs and projects highlighted in this newsletter would not be possible.
ERC thanks the
following for recent contributions:
- Bristol Meyers Squibb Foundation
- Combined Federal Campaign
- Rich and Lesli Cohan
- DeLeon and Stang, CPAs
- Dr. John E. Fleming
- Goodyear Tire & Rubber
- Shell
Oil Company
- Stephen D. Potts
- Working Values
We invite you
to join our loyal contributors in lending your support.
To find out
about how to support the ERC, go to:
http://www.ethics.org/support_how.html
The Ethics Resource
Center (ERC) is a non-profit, non-partisan educational organization exempt
from taxation under the Section 501(c)(3) of the Internal Revenue Code.
All gifts are tax-deductible to the fullest extent of the law.
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