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Ethics
Today Online
Published
by the Ethics Resource Center
June 2005 Volume 3, Issue 9

** A Word from the President: Corporate
Social Responsibility and Organizational Ethics
** Integrating Applied Ethics and Social Responsibility: Ethical
Complexity or Ethical Chaos?
** Business for Social Responsibility
** The What, Why, How of CSR: A beginner's guide to corporate
social responsibility
** The Corporate Social Responsibility Initiative
** Justifying Corporate Philanthropy
** Corporate America's Social Conscience
** United Nations Global Compact
** Global Reporting Initiative Sustainability Reporting Guidelines
** Corporate Ethics, Governance and Social Responsibility:
Comparing European Business Practices to those in the United States
** Can Small Be Responsible?
** Business Ethics and Corporate Social Responsibility in the
e-Economy: A Commentary
** Publications and Media Coverage
** News from the ERC
** Support Organizational Ethics Research (and get NBES 2005)
** Offering Our Thanks
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|
It is with great sadness that the Ethics
Resource Center notes an important loss to our staff family. Our Manager
of Programs, Jerry Brown, passed away on June 25, 2005. Jerry joined the
ERC in 1997, and through his work displayed the qualities of character
and commitment to ethics that both inspired and encouraged us. At the
ERC, we have lost not only a central part of our staff, we've lost a very
dear friend.
Patricia J. Harned, President
|
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**
A Word from the President: Corporate Social Responsibility and Organizational
Ethics
Ask business leaders about the ethics of their
organizations, and the variety of responses they will conjure can be rather
impressive. For some leaders, the effort to highlight their organizational ethics
is more of an exercise in providing a laundry list of good deeds, including
such things as international investments in community development, volunteer
programs in the local community and/or donations to charitable organizations.
As an organization that benefits from the latter, we're always grateful for
the contributions that allow us to operate, but by no means do we want gifts
to the Ethics Resource Center to be considered the ethics of our donors. In
reality, those types of initiatives fall into a related, but different, category
known as corporate social responsibility (CSR), which is a form of giving back
to the global and local community and helping to create a sustainable world
through responsible business practices. Organizational ethics, as we define
it, constitutes the standards of conduct that guide the decisions and actions
of the employees and management of an organization, based on a set of shared
core values.
When it comes to ethics and CSR, an organization
can have one without the other. Consider, for example, a company that gives
generously to local charities, but treats its employees poorly or uses shady
accounting practices to report a glowing but dishonest financial status. In
those cases, CSR may become "window dressing" for a corrupt company.
Conversely, an organization that has an ethics program with all the bells and
whistles but whose precepts are not supported or followed by leadership may
not have the organizational mindset to act responsibly in the external world.
The most impressive of CSR activities are those
that grow out of, and therefore reflect, the true commitment of an organization
to living by its values. As ERC's Principal Consultant Kenneth Johnson notes
later in this issue, it is important to integrate organizational ethics and
social responsibility into a comprehensive applied ethics and policy framework.
An effective ethics program sets up a framework for the total operations of
the company, creating an ethical culture that establishes a basis for acting
responsibly toward and supporting the extended community.
In this issue of Ethics Today, we offer an introduction
to CSR, especially as it relates to organizational ethics. It is our hope that
by addressing this important topic, we can highlight the importance of organizational
commitment to these activities. We also hope we can steer organizational leaders
who want their CSR activities to "count" as an effective ethics program
to reconsider their perspectives.
Finally, while committed to corporate social responsibility,
it is important to note that ERC focuses mostly on the organizational ethics
side. One of our primary goals is to measure the effectiveness of organizational
ethics programs and to help organizations address their areas of challenge.
In some cases, a larger emphasis on CSR is something we recommend as an outgrowth
of an effort to strengthen the ways a company exemplifies its ethics. Our hope
is that, through program assessments and research, we can help create organizational
environments where employees are encouraged to act responsibly toward each other,
the organization's stakeholders and the larger community.
Patricia J. Harned, President
(Return to top of newsletter)
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** Integrating
Applied Ethics and Social Responsibility: Ethical Complexity or Ethical Chaos?
A picture opposite of a deserted street in Keet
Seel, an ancient Anasazi village in northern Arizona, serves as a lifeless,
yet vivid reminder that the complexity of life demands a direct tie between
ethics and policy for our communities to be sustainable and capable of further
evolution. In "simpler" times, people holding shared purposes, values,
and visions of a desired future populated communities like Keet Seel. The challenge
in our more complex times is to integrate the various fields of applied ethics
to more consciously develop these shared core beliefs.
Anasazi villages such as Keet Seel provided hope,
identity, and purpose for the members of their communities. The Anasazi, a people
who built and populated such villages, survived and thrived as a culture for
over a millennium. They lived in a harsh, dramatically beautiful environment
in what is now the Southwestern United States, only to abandon the high desert
plateau they had called home within a few generations of building such villages.
Leaving relatively suddenly in the thirteenth century, the Anasazi ultimately
lost their separate identity as they merged with other tribes: leaving more
questions than answers to be found in their ruined villages, pots, rock art,
and middens.
In this article adapted from an article that first appeared in Ethical Management,
ERC Principal Consultant Kenneth Johnson makes the case for taking a systems
approach to ethics and policy, if we are to achieve "sustainability"
and avoid the fate of the Anasazi.
Read this article at:
/resources/article_detail.cfm?ID=874
(Return to top of newsletter)
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** Business
for Social Responsibility
Business for Social Responsibility is a global
organization that provides information, tools, training and advisory services
to make corporate social responsibility an integral part of business operations
and strategies. The BSR website offers a large collection of online tools and
guidelines on corporate social responsibility.
While some content is reserved for members or subscribers
only, the content listed below is freely available:
- Issue Briefs on a full spectrum of corporate
social responsibility issues, grouped into primary topic areas -- business
ethics; community investment; environment; general CSR; governance and accountability;
human rights; marketplace; and workplace. Each paper provides an overview
of the topic and is divided into sections covering business benefits, key
developments, external standards, implementation steps, leadership examples,
sample polices, awards and recognition programs, and links to relevant resources.
Each topic area contains an Overview Issue Brief that provides information
about that area of corporate social responsibility.
- A list of reviewed CSR resources including non-BSR
events and third party contributions in the field.
- In-depth resources including freely available
resources and BSR publications on various CSR topics, including the Environment,
Human Rights, Community Investment, and the Workplace.
Access BSR's corporate social responsibility resources
at:
http://www.bsr.org/CSRResources/index.cfm
(Return to top of newsletter)
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** The What,
Why, How of CSR: A beginner's guide to corporate social responsibility
Business in the Community (BITC) is a UK based
association of 700 companies committed to improving then positive impact of
business on society. Its CSR Toolkit provides basic business case information
for those defining their approach to corporate social responsibility. The material
is largely derived from BITC's Winning with Integrity report, published in 2000.
The toolkit includes an overview on CSR topics, including Community, Environment,
Ethics, Human Rights, Marketplace, Vision & Values, and Workforce along
with a PDF of each relevant chapter of the report.
Access the BITC toolkit at:
http://www.bitc.org.uk/resources/toolkit/index.html
The executive summary for Winning with Integrity
(PDF) is available at:
http://www.bitc.org.uk/document.rm?id=8
(Return to top of newsletter)
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** The Corporate
Social Responsibility Initiative
According to its website, the Corporate Social
Responsibility Initiative at the Kennedy School of Government (KSG) "is
a multi-disciplinary and multi-stakeholder program that seeks to study and enhance
the public role of the private enterprise." The CSR Initiative achieves
its mission through a combination of collaborative research, educational activities
and outreach. The publications list provides links to books and book chapters,
academic journal articles, reports, working papers, speeches and presentations,
and articles and commentary.
Access CSR Initiative's publications list at:
http://www.ksg.harvard.edu/cbg/CSRI/publications.htm
(Return to top of newsletter)
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** Justifying
Corporate Philanthropy
This series of "Ethics at Work" columns
written by Rabbi Dr. Asher Meir, research director of the Business Ethics Center
of Jerusalem and published in the Jerusalem Post, considers three key questions
about corporate philanthropy and community involvement. He discusses possible
ethical objections to corporate philanthropy and provides some guidelines to
deal with them. He concludes that such community involvement is justified because
shareholders want it, because it is good for business, and because it is irresponsible
for firms to ignore their vast impact on communities.
Read "Corporate philanthropy: Do corporations
have an ethical obligation to contribute to the community?" at:
http://www.besr.org/ethicist/jpost/7.9.2004.html
Read "Justifying corporate philanthropy: Managers
have to display leadership in advancing the ethical interests of shareholders,
as well as their financial interests" at:
http://www.besr.org/ethicist/jpost/7.16.2004.html
Read "Corporation and community: Should corporations
contribute money to charity?" at:
http://www.besr.org/ethicist/jpost/7.23.2004.html
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Corporate
America's Social Conscience
As a result of the US financial scandals and ensuing
legislation, a UN initiative to get multinationals more involved in the world's
social issues, and investors' demands for companies to become more socially
responsible, more U.S. corporations have developed a "sustainable development
plan." Senior managers have started to realize that failing to assess their
organization's social, economic, and environmental strategies can seriously
hurt the bottom line. It's not all costs and competitiveness that drives the
trend, however. Employees may feel better when they work for a company committed
to improving society, which may reduce turnover and improve worker productivity.
Read this article at:
http://www.fortune.com/fortune/services/sections/fortune/corp/2003_05csr.html
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** United Nations
Global Compact
In 1999, United Nation Secretary-General Kofi Annan
challenged business leaders to join an international initiative - the Global
Compact - that would bring companies together with UN agencies, labor and civil
society to support universal environmental and social principles. Today, organizations
from around the world are engaged in the Global Compact, working to advance
ten universal principles in the areas of human rights, labor, the environment
and anti-corruption. The Global Compact seeks to promote responsible corporate
citizenship so that business can be part of the solution to the challenges of
globalization.
Read more about the Global Compact at:
http://www.unglobalcompact.org/Portal/
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Global
Reporting Initiative Sustainability Reporting Guidelines
For many organizations, financial reporting alone
no longer satisfies the needs of stakeholders for information about overall
organizational performance. "Sustainability reporting" has developed
as a process for publicly disclosing economic, environmental, and social performance.
The independent Global Reporting Initiative (GRI)
has as its mission the development and dissemination of globally applicable
Sustainability Reporting Guidelines for voluntary use by organizations for reporting
on the impact their activities, products, and services. Participants include
representatives from business, accountancy, investment, environmental, human
rights, research and labor organizations from around the world. Started in 1997,
GRI is an official collaborating centre of the United Nations Environment Programme
(UNEP) and works in cooperation with UN Secretary-General Kofi Annan's Global
Compact.
Read more about the GRI at:
http://www.globalreporting.org/index.asp
The Sustainability Reporting Guidelines are the
foundation upon which all other GRI reporting documents are based, and provide
core content relevant to organizations in all sizes, sectors, and locations.
Read the Guidelines at:
http://www.globalreporting.org/guidelines/2002.asp
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
**
Corporate Ethics, Governance and Social Responsibility: Comparing European Business
Practices to those in the United States
This study, conducted for the Business and Organizational
Ethics Partnership Markkula Center for Applied Ethics, looks at the similarities
and differences between the U.S. and European business environments. Though
Europe may lead in many social and environmental performance measures, business
operations in the United States and Europe are not as different as many assume.
Read the study at:
http://www.scu.edu/ethics/publications/submitted/hurst/comparitive_study.pdf
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Can Small
Be Responsible?
Since Small and Medium Enterprises (SME) are, in many countries, at the core
of the economy, it is crucial that they integrate Corporate Social Responsibility
(CSR) into their business strategies. However, SMEs have different needs from
multinationals and operate in their own context. In order to identify the specific
challenges and opportunities for SMEs with regard to CSR, the World Bank Institute
(WBI) organized a global online discussion on the topic of "The Possibilities
and Challenges of Corporate Social Responsibility among Small and Medium Enterprises."
The resulting report includes the findings, recommendations and participant
comments.
Read the report at:
http://info.worldbank.org/etools/docs/library/126862/small_responsible.pdf
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Business
Ethics and Corporate Social Responsibility in the e-Economy: A Commentary
The paper explores the concepts of business ethics
and corporate social responsibility in light of globalization and the transition
from the industrial to the digital era. For instance, the revolution in communication
technologies has significantly empowered the customer. Enhanced customer awareness
and sensitivity to business and social responsibility issues, along with consumers'
increasing ability to react, may mean companies in the digital age will be expected
to develop even stronger cultures of corporate social responsibility.
Read this commentary at:
http://ejbo.jyu.fi/index.cgi?page=articles/0701_1
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Publications
and Media Coverage
-- Ethics at Work: A National Survey (UK)
In January 2005, the Institute for Business Ethics
(IBE) carried out its first national survey of full-time workers in the UK on
the subject of ethics at work. The survey was done in cooperation with Management
Today and the interviews were conducted by MORI earlier this year with a structured
sample of 759 full time employees.
The survey:
- Explores the ethical attitudes and standards
of full-time employees, including respondents with managerial roles;
- Presents their observations and experiences
regarding ethical practices in their workplace;
- Reports on the support and guidance that respondents
are given by their employers regarding ethical issues.
According to the press release and executive summary,
the responses have been compared where possible to a survey carried out in 2000
by KPMG Forensic and Management Today and to the ERC's series of National Business
Ethics surveys in the US.
Read the press release
http://www.ibe.org.uk/Ethics_at_work_IBE.pdf
Read the executive summary at:
http://www.ibe.org.uk/IBE_Ethics_at_workSummary.pdf
-- "Carroll: Ethics programs go beyond compliance strategy," Athens
(GA) Banner-Herald, June 18
This article discussing the difference between
ethics and compliance programs refers to the ERC when listing things companies
think they get out of corporate ethics codes, including:
- Legal protection for the company
- Increased company pride and loyalty
- Increased consumer/public goodwill
- Improved loss prevention
- Reduced bribery and kickbacks
Read this article at:
http://onlineathens.com/stories/061905/bus_20050619056.shtml
-- "Ethics Officers: Support from the Top Crucial to Success," Compliance
Week, March 31
-- "Focus Should be on Ethics Program Outcomes, Not Process," Compliance
Week, June 7
The first in this two part series quotes ERC Board
Member and Fellow Barbara Kipp, PricewaterhouseCoopers, LLP, as one of three
ethics and compliance officers interviewed about their experiences. The article
says they agree "active support from the top may be the most important
aspect of having a successful ethics program."
The second part of the series focuses on ERC Principal
Consultant Kenneth Johnson's concern that, "too many companies are focusing
all or most of their attention on process and little or none on outcome."
The articles are available to Compliance Week subscribers.
For more information, visit:
http://www.complianceweek.com
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** News from
the ERC
-- On Tuesday, June 7th, 2005, the CBS Early Show
taped an on-site interview with Character Education Manager Katie Sutliff for
a story on dishonesty among non-management employees. The broadcast date has
not been determined.
-- Research for the National Business Ethics Survey
2005 is underway, with the final published report due out in the fall. If you
would like to be notified by email and receive a free copy of the executive
summary when the report is available for purchase, please follow the link below
to submit your name and email address.
Submit your name for NBES notification at:
/nbes2005
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Support
Organizational Ethics Research (and get NBES 2005)
The National Business Ethics Survey (NBES) SM has
proven to be of great value to organizations, as it identifies the issues and
challenges facing our nation's employees that must be addressed in order to
create and sustain an effective ethics program. The 2005 version of the study
will undertake additional analysis of compliance practices, communications efforts
by corporations, and industry-specific measures. We are in need of sponsors
to enable us to expand the survey to allow for increased representation of prominent
industries. Sponsors of this effort will help create a widely used and highly
respected resource that business leaders, educators, and researchers like yourself
can use to advance ethics and integrity in your workplace, schools and society.
Donors of a tax-deductible contribution of $50
or more will receive a complimentary copy of our 2005 NBES and acknowledgment
as a sponsor in the publication.
Make a contribution to the 2005 NBES at:
/2005nbesdonation.html
For more information or to make a major contribution,
contact Development Manager Allison Pendell-Jones at allison@ethics.org.
(Return to top of newsletter)
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
** Offering
Our Thanks
As a non-profit organization, the Ethics Resource
Center depends on contributions from many generous donors. Without their dedication
and trust, many of the programs and projects highlighted in this newsletter
would not be possible.
We thank the Open Compliance and Ethics Group for
a gift in support of the National Business Ethics Survey 2005.
ERC also thanks the following for their contributions:
- The Kiplinger Foundation, for character education
initiatives
- C.J. (Pete) Silas, general support
We invite you to join our loyal contributors in
lending your support.
You can make a tax-deductible credit card donation
online at:
/miva/merchant.mv?Screen=CTGY&Store_Code=ERC&Category_Code=D
To find out about other ways to contribute, go
to:
/support_how.html
The Ethics Resource Center (ERC) is a non-profit,
non-partisan educational organization exempt from taxation under the Section
501(c)(3) of the Internal Revenue Code. All gifts are tax-deductible to the
fullest extent of the law.
(Return to top of newsletter)
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PLEASE NOTE: Ethics Today will be published 10
times this year, with the July and August issues combined into one.
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