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Ethics
Today Online
Published
by the Ethics Resource Center
May 2005 Volume 3, Issue 8

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A Word from the President: Media Ethics
With scandals ranging from plagiarism
and fraudulence to questions about the use of anonymous sources,
there is no doubt that this has been a challenging year for media
owners and practitioners. While the high profiles cases we've witnessed
recently, like Jayson Blair and Jack Kelley, reflect glaring forms
of misconduct in the media, most of the day-to-day violations occur
in the gray matter between "right "and "wrong."
What makes these ethical issues in the media so disconcerting is
the relationship between the media's product-information-and public
opinion, public policy and, as demonstrated by the reaction to Newsweek's
story about the alleged desecration of the Koran, public action.
More than ever, this is a time for media organizations and journalists
to reflect on the values upon which they stand. Given this, we are
pleased to dedicate this issue, in part, to media ethics.
In addition to articles and resources
on media ethics, this issue includes a link to our 2004 Annual Report.
Just published, our Annual Report shares the ways in which we believe
ERC has achieved our objectives in the past year and the areas where
we hope to improve. We also highlight the activities yet to come-namely,
helping organizations measure their impact in nurturing ethical
assessment and evaluation- are now strategic areas of growth for
our organization. Our 2005 National Business Ethics Survey (SM)
(NBES)-- which is due out in the Fall -- is fast becoming a central
source of information with regard to measures of program impact.
Furthermore, in almost every engagement, we have collected data
that now serves as a valuable resource to organizations that wish
to benchmark against their peers.
Throughout our research, protecting
the privacy and confidentiality of those we survey is of critical
importance to us. In this issue, we consider another field where
confidentiality is a continuing topic of concern, with three guest
columns on ethics in the media along with a list of links to relevant
websites. Continuing this theme, Kenneth Johnson's fifth installment
of his series on the revisions to the Federal Sentencing Guidelines
for Organizations discusses the "litigation dilemma,"
that is, the concern that meeting the requirements for having an
effective compliance and ethics program may provide potential litigants
with a "roadmap to litigation" against the organization
as well as conflict with claims of attorney-client and work product
protections concerns and the desire to assure the confidentiality
of those reporting misconduct.
Patricia J. Harned, Ph.D.
President
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Who's Watching the Watchdog?
Media Ethics in a Competitive, Commercial World: A contemporary
survey and retrospective analysis
By Knight Kiplinger
Knight Kiplinger is Editor in Chief
of The Kiplinger Letter and Kiplinger's Personal Finance magazine.
"Society relies upon a free, independent
press corps to expose wrongdoings in politics, business and the
professions, but the press-this feisty watchdog-is not immune from
ethical problems itself. The last few years have seen steady progression
of journalists, publishers and broadcasters grappling with ethical
issues: made-up quotes, made-up sources, entire fabricated stories,
political bias, advertiser influence over editorial content, and
commercial messages masquerading as news. Most recently, we've seen
the discrediting of CBS's story about George W. Bush's National
Guard service and the recent Newsweek retraction about alleged desecration
of the Koran by U.S. military personnel. These and other accuracy
problems highlight the press' increasing difficulty in verifying
information from anonymous sources, who often have an ulterior motive
in planting a story with the press."
In the rest of his article, Mr. Kiplinger
discusses key ethics issues involving the media, including:
- The lack of a uniform, enforceable
ethical code
- An Internet without ethical standards
- The appearance of more violations
- The dilemma of anonymous sources
- Ethics in the media business
- Different rules in the entertainment
media
- An evolving ethical landscape
Read Mr. Kiplinger's article at:
/resources/article_detail.cfm?ID=211
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Journalism Must Evolve - and Quickly
Science provides a model, with objectivity at its heart
By Philip Meyer
(Reprinted with the author's permission from USA Today, Sept. 23,
2004.)
Philip Meyer is a Knight Professor
of Journalism at the University of North Carolina at Chapel Hill.
He also is a member of USA Today's board of contributors.
"While it is tempting to cast
the CBS reporting disaster as another moral lapse of the media,
it's really more a matter of capacity. The tools of journalism have
not kept up with the information age.
Dan Rather was not out to get George
W. Bush. He was out to get a good story. And the desire for a good
story, in the face of competition from all of the varieties of new
and old media, is a powerful - and sometimes blinding - incentive.
Journalism used to be a craft of hunting
and gathering. We looked for news, found it and delivered it. When
information was scarce, the end users were so glad to get it that
they didn't make much fuss about its quality.
Now they care. And the "blogosphere"
has enabled them to act on that care with some coordinated reality
testing."
Read the rest of Mr. Meyer's article
at:
/resources/article_detail.cfm?ID=213
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Media Ethics in South Africa
By Johan Retief
Dr. Johan Retief is a journalist,
lecturer and the author of the book "Media Ethics - an introduction
to responsible journalism," published by Oxford University
Press (2002).
"Media ethics in South Africa
is currently deserving of a positive assessment - without fear of
the contradiction or scorn such an opinion would have elicited in
pre-1994 South Africa, where the ministry of justice was a joke
reflected even in the popular movie "A Fish called Wanda."
There are quite a number of reasons
for this good news - a scenario remaining in stark contrast to the
position in most of South Africa's neighbours and indeed, most of
the continent of Africa."
Read Dr. Retief's article at:
/resources/article_detail.cfm?ID=209
(Return to top of newsletter)
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Media Ethics Resources on the Web
The following websites offer a wealth
of information about ethics in journalism and mass media.
- The Poynter Institute
http://www.poynter.org/subject.asp?id=32
The Poynter Institute is "dedicated to teaching and inspiring
journalists and media leaders." The ethics section of its
website offers a comprehensive collection of columns, tip sheets,
case studies and other professional development information for
journalists. The site also sponsors a toll-free line for professional
journalists looking for decision-making help on ethics issues.
- Media Ethics Division: Association
for Education in Journalism and Mass Media
http://jcomm.uoregon.edu/~tbivins/aejmc_ethics/home.html
The Media Ethics Division of the AEJMC is composed of more than
300 scholars researching and teaching in the fields of mass communication
ethics. This site links to PDF copies of a quarterly newspaper
"Ethical News", conference information, and research
abstracts. The most recent issue of the newsletter includes an
article on "Teaching Values and Moral Development" at:
http://jcomm.uoregon.edu/~tbivins/aejmc_ethics/PDFs/MED-sp05.pdf
- PBS Media Watch
http://www.pbs.org/newshour/media
This online site for "Media Watch" from the PBS NewsHour
television program provides a broad range of news on media topics,
including pieces about holding the media accountable and seeking
ethical standards as well as case studies of three recent highly
visible ethics-related media stories. "Making the Ethical
Choice," an interactive quiz simulating the decision-making
process journalists face, is available at: http://www.pbs.org/newshour/media/media_ethics/quiz.php
- Journalism Ethics Cases Online
http://www.journalism.indiana.edu/Ethics
Maintained by the Indiana University School of Journalism, this
site offers cases on a variety of topics pertinent to media ethics,
including handling sources, conflicts of interest, privacy issues,
and bottom-line decision-making.
- Journal of Mass Media Ethics
http://www.jmme.org
JMME is a quarterly publication featuring articles on a wide range
of topics in mass media ethics. The journal's website includes
article abstracts and information about how to subscribe to the
publication.
(Return to top of newsletter)
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Links to Media Codes of Conduct
The following sites provide information
about cross-professional and individual organizational codes of
conduct:
- Society of Professional Journalists
http://www.spj.org/ethics_code.asp
The SPJ Ethics Code, which instructs journalists to seek truth
and report it, minimize harm, act independently and be accountable,
is voluntarily followed by thousands of news media practitioners.
Along with the code, the SPJ site provides news, resources and
a hotline for journalists facing ethics dilemmas.
- American Association of Newspaper
Editors Ethics Codes Collection
http://www.asne.org/ideas/codes/codes.htm
The site for this membership organization for daily newspaper
editors links to ethics codes for professional journalism associations
and some of the nation's top newspapers, including the New York
Times, the Los Angeles Times and the Washington Post.
- Independent Press Councils
http://www.presscouncils.org
This website contains a large collection of international and
domestic press codes of conduct. The site also features information
on other forms of "Media Accountability Systems" (MAS),
which are nongovernmental mechanisms used to encourage media practitioners
to uphold standards of ethical conduct, i.e., non-profit media
watch groups, ombudsmen.
- IIT Center for the Study of Ethics
in the Professions
http://ethics.iit.edu/codes/media.html
This site contains an extensive collection of online codes of
ethics of professional societies, corporations, government, and
academic institutions, organized by professional category. The
media section includes codes from associations as well as individual
organizations.
- Evolution of the RTNDA Code of
Ethics
http://web.missouri.edu/~jourvs/rtcodes.html
Vernon Stone, from the Missouri School of Journalism, offers an
interesting exploration of the various iterations of the code
of ethics for the Radio-Television News Director's Association
between 1946 and 2000. Changes in the code reflect general changes
to the broadcast journalism industry.
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Commentary on the Media from the Ethics Scoreboard
The Ethics Scoreboard, created by ethicist
Jack Marshall, identifies and comments on current events that raise
ethical issues in seven segments of society, including business,
sports & entertainment, government & politics, science &
technology, professions & institutions, society in general and
the media. Recent pieces in the media section include commentary
on Newsweek, the Peabody Awards, Terri Schiavo, and the ethics of
protecting sources.
Read Mr. Marshall's commentary on ethics issues in the media at:
http://www.ethicsscoreboard.com/list_media.html
(Return to top of newsletter)
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The Amended Federal Sentencing Guidelines and the "Litigation
Dilemma"
(Fifth in the FSGO Series)
This series, by ERC Principal Consultant
Kenneth Johnson, describes and comments upon the US Sentencing Commission's
amended requirements for an "effective program to prevent and
detect violations of law."
"When the Federal Sentencing Guidelines
for Organizations (FSGO) were first promulgated in 1991, the Sentencing
Commission had as a goal fostering "good corporate citizenship."
With any practice of good citizenship, there are costs and consequences
involved.
For the individual, good citizenship
involves paying taxes and voting. But more, it requires a basic
sense of compassion and civility, jury duty, staying informed on
the issues, and voting with the community in mind.
Good corporate citizenship has costs
and consequences as well. Certainly the costs of the compliance
and ethics program itself are not insubstantial, but more or less
certain. Some of the uncertain costs are captured in the notion
of the "litigation dilemma": the stream of consequences
attributable to civil litigation, or the threat thereof, that may
flow from having an effective compliance and ethics program.
The purpose of this article, the fifth
in the series, is to point to some of the potential costs and consequences
of good corporate citizenship, within the context of the FSGO. The
potentially adverse consequences discussed here do not argue against
designing, implementing, and evaluating an effective compliance
and ethics program. They are submitted as matters that governing
authorities and organizational leadership need to anticipate."
Read Mr. Johnson's fifth installment
of this series on the revisions to the FSGO at:
/resources/article_detail.cfm?ID=212
Read the previous articles in this
series at:
/resources/fsgoseries.html
(Return to top of newsletter)
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The Loss of Public Trust in American Media
In celebration of the third annual
Society of Professional Journalists Ethics in Journalism Week, the
Washington, DC, chapter of the Society for Professional Journalists
(SPJ) and the National Press Club hosted a panel discussion, "The
Loss of Public Trust in American Media: Can it Be Restored?"
on May 16, 2005.
Michael Getler, the ombudsman for The
Washington Post, moderated the discussion with panelists Phil Meyer,
UNC-Chapel Hill Knight Chair in Journalism; Roberta Baskin, the
executive director of the Center for Public Integrity, a nonpartisan
investigative reporting and research organization in Washington
and; Paul Moore, deputy managing editor of The Baltimore Sun. The
event fell on the day Newsweek retracted its story on U.S. military
interrogators at Guantanamo Bay desecrating the Koran- bringing
greater relevancy to the topic of anonymous sources. Moving the
discussion beyond the well-known scandals of Newsweek, Jack Kelley
and Jayson Blair, the group tackled important questions about the
impact of corporate pressures on news journalism, the notion of
fair and balanced reporting, and the possible implications of the
burgeoning "blogosphere."
ERC special Assistant to the President
Kristin McDonald Casson attended the event to aid in research for
this issue.
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Pace Award Nomination Deadline Extended
The deadline has been extended to June
20 for nominations for the ERC Fellow's 2005 Stanley C. Pace Leadership
in Ethics Award. The Pace Award is presented annually by the ERC
Fellows and honors an organization, individual or group of individuals
displaying excellence in the ethics field and recognizes the recipient's
accomplishments and contributions to ethical business conduct. The
ERC Fellows will select the 2005 award recipient by vote at their
July 2005 meeting.
Read more about the Pace Award or get
a nomination form at:
/fellows/pace.html
(Return to top of newsletter)
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Publications and Media Coverage
-- "Goldfield CEO accepts blame
for performance," Florida Today, May 25
In an article announcing that the head
of Goldfield Corporation had turned down a bonus, saying he was
to blame for the company's less-than stellar performance, ERC Board
Chairman Stephen D. Potts said that a chief executive at any company
declining a bonus is "uncommon, but not unique.". If the
performance of a company has slipped, he said, "it's not right
or proper to have the CEO or other officers get bonuses . . . unless
there are circumstances that are clearly beyond the CEO and the
company."
Read this article at:
http://www.floridatoday.com/apps/pbcs.dll/article?AID
=/20050525/BUSINESS/505250369/1003
-- "Moral Courage," Mark of Integrity, May 3
The Better Business Bureau reprinted
excerpts from two March 2005 Ethics Today pieces -- Dr. Pat Harned's
president's column and Rielle Miller's research paper on Moral Courage
-- in their electronic newsletter.
http://www.enewsbuilder.net/reporteronline/e_article000390739.cfm?x=b11,0,w
(Return
to top of newsletter)
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News from the ERC
--- ERC Board Chairman Stephen D. Potts
participated in the inaugural Bentley Global Business Ethics Symposium,
a day-long gathering of international experts, corporate leaders
and academics focused on best practices and challenges in business
ethics and ethics education. Mr. Potts joined ERC Board Member Barbara
Kipp, Partner and Global Leader, Ethics and Business Conduct and
US Firm Chief Privacy Officer, PricewaterhouseCoopers, LLP, and
attorney Scott Harshbarger, Murphy, Hesse, Toomey & Lehane,
LLP, on a panel entitled "Broadening our Understanding of Risk
Management" on Monday, May 23 at Bentley College in Massachusetts.
-- ERC President Pat Harned presented
at several conferences during the month of May, including the following:
- The Corporate Counsel Forum (May
12-15), which invited 100 general counsels from various companies
for a three-day conference to discuss compliance. Dr. Harned conducted
her presentation, "Compliance, Ethics and Governance Metrics,"
four times during the conference.
- The PLI Corporate Compliance Institute
2005 (May 19), in Houston, where Dr. Harned discussed "The
Tougher Edge of Compliance-Auditing, Measurement and Accountability"
- The Conference Board-sponsored 2005
Business Ethics Conference: The Sentencing Guidelines and Beyond,
where Dr. Harned participated in a group presentation at the pre-conference
seminar, "Assessing Risks and Your Program."
-- Along with Character Development
Manager Katie Sutliff, Dr. Harned also presented a webinar on "Assessing
Ethics" for the Credit Union National Association (CUNA) on
May 25.
-- Principal Consultant Kenneth Johnson spoke on "How to Start
& Implement a Compliance Program" during the Compliance
"Best Practices" breakout session at the PLI Corporate
Compliance Institute on April 28-29 in Chicago.
-- NBES Notification
Research for the National Business
Ethics Survey 2005 is underway, with the final published report
due out later this year. If you would like to be notified by email
and receive a free copy of the executive summary when the report
is available for purchase, please follow the link below to submit
your name and email address.
Submit your name for NBES notification
at:
/nbes2005
(Return to top of newsletter)
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Support Organizational Ethics Research (and get NBES 2005)
The National Business Ethics Survey
(NBES)SM has proven to be of great value to organizations, as it
identifies the issues and challenges facing our nation's employees
that must be addressed in order to create and sustain an effective
ethics program. The 2005 version of the study will undertake additional
analysis of compliance practices, communications efforts by corporations,
and industry-specific measures. We are in need of sponsors to enable
us to expand the survey to allow for increased representation of
prominent industries. Sponsors of this effort will help create a
widely used and highly respected resource that business leaders,
educators, and researchers like yourself can use to advance ethics
and integrity in your workplace, schools and society.
Donors of a tax-deductible contribution
of $50 or more will receive a complimentary copy of our 2005 NBES
and acknowledgment as a sponsor in the publication.
Make a contribution to the 2005 NBES
at:
/2005nbesdonation.html
For more information or to make a major
contribution, contact Development Manager Allison Pendell-Jones
at allison@ethics.org.
(Return to top of newsletter)
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Offering Our Thanks
As a non-profit organization, the Ethics
Resource Center depends on contributions from many generous donors.
Without their dedication and trust, many of the programs and projects
highlighted in this newsletter would not be possible.
ERC thanks the following for their
contributions of general support:
- Larry Ruddell
- Goodyear Tire and Rubber Company
We acknowledge with appreciation contributions
to the NBES Customer Campaign from the following:
- James Welch
- Gulf Power Company
ERC is extremely proud to report that
we've again achieved our goal of 100% giving by our Board of Directors.
We are grateful to each of them for their hard work, dedication,
and commitment to ERC.
We invite you to join our loyal contributors
in lending your support.
You can make a tax-deductible credit
card donation online at:
/miva/merchant.mv?Screen=
CTGY&Store_Code=ERC&Category_Code=D
To find out about other ways to contribute,
go to:
/support_how.html
The Ethics Resource Center (ERC) is
a non-profit, non-partisan educational organization exempt from
taxation under the Section 501(c)(3) of the Internal Revenue Code.
All gifts are tax-deductible to the fullest extent of the law.
(Return to top of newsletter)
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PLEASE NOTE: Ethics Today will be published
10 times this year, with the July and August issues combined into
one.
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