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Ethics
Today Online
Published
by the Ethics Resource Center
April 2005 Volume 3, Issue 7

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A Word from the President: Focus on Small Organizations
This month, Ethics Today focuses on
ethics initiatives in smaller organizations. More often than not,
resources and new insights for organizational ethics are assumed
to have universal appeal. However, our research and experience have
revealed that organizations with fewer than 500 employees represent
a very different mix when it comes to effective ethics program efforts.
On the one hand, small businesses exist
as streamlined examples of the impact of organizational leadership
on a company's ethical culture. In a small business, the business
owner or leader is usually a highly visible figure whose conduct
is observed by a large portion, if not all, of the employees. As
a result, these leaders have a stronger perception among employees
that they are either committed to ethical behavior -- or not. That
perception, in turn, has critical influence on how the workforce
feels about ethics and how employees act and react when faced with
ethical dilemmas. Where leadership sets the tone for ethics and
encourages the development of an ethics program, our research indicates
that employees feel less pressure to commit misconduct, are more
likely to report incidents they see in the workplace, and are generally
more positive about the importance of ethics in making decisions.
All of this is to say, then, that in some ways, smaller organizations
have a stronger ability to positively influence employee behavior
directly from the top.
On the other hand, smaller organizations
are much less likely than larger ones to have in place what we now
consider to be "formal elements" of an ethics program,
namely written ethics standards, ethics training, a dedicated ethics
office/advice line, and a means to report misconduct anonymously.
There are a number of possible reasons for this. The costs in time
and resources for developing a formal ethics program may be prohibitive
for some smaller organizations. Additionally, having specific functions
(for example, an anonymous reporting line) may not make much sense,
if the organization is small enough. But this logic may be penny-wise
and pound-foolish. Our research shows that employees are more likely
to report misconduct when sufficient forms of ethics program elements
are present. Specifically, employees are most likely to report misconduct
in organizations that have all four program elements in place, no
matter what size the organization may be. Similarly, employee reporting
declines steadily in organizations when fewer program elements are
present. In addition, employees in organizations with more ethics
program elements are more satisfied with their organization's response
to reported misconduct.
So how does a smaller organization
make an ethics program work? For starters, it can use some of its
natural advantages. Smaller organizations often rely heavily on
informal means for communicating ethics messages, which can make
them seem more personal. As noted above, leaders of small organizations
have an even greater impact on their employees than leaders of larger
companies, so it is critical that these leaders exemplify ethical
values. Additionally, in our latest survey, respondents in smaller
organizations were more likely to feel valued than those in larger
organizations, sparking loyalty that may make employees more likely
to be bound by even informal standards because they represent the
culture of the organization.
While it may not be feasible for smaller
organizations to have the same level of formal infrastructure as
a larger one, it is possible, and indeed, critical for this group
to create an ethics structure that fits their culture. In this issue,
we share a couple examples, including one very close to home - the
ERC itself, of how smaller organizations are attempting to do just
that.
Patricia J. Harned, Ph.D.
President
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Business Ethics Infrastructure for Small to Medium-sized Enterprises
In May 2004, the U.S. Department of
Commerce published a manual for corporate responsibility programs
that integrates corporate governance, organizational ethics, and
social responsibility. "Business Ethics: A Manual for Managing
a Responsible Business Enterprise in Emerging Market Economies"
was co-authored by ERC Principal Consultant Kenneth W. Johnson and
Igor Y. Abramov, Senior Advisor, Market Access and Compliance, International
Trade Administration, Department of Commerce.
Because the bulk of businesses in all
economies, especially emerging market economies, consist of small
to medium-sized enterprises (SMEs), note the authors, most chapters
discuss specific issues facing SMEs. Some chapters have tables comparing
the best practices of large, complex enterprises and cost-effective
solutions for the SME.
Chapter 6 (pages 129-140) examines
business ethics infrastructure -- the structures and systems that
help enterprise owners and managers address issues of responsible
business conduct. The manual details the best practices that have
been developed by large, complex enterprises (LCEs). While valuable
for similarly situated enterprises in emerging market economies,
they can also serve as models for small to medium-sized enterprises
(SMEs). By considering the best practices that have been generated
over countless hours by larger organizations, SMEs can design business
ethics infrastructure that meets world-class standards but is tailored
to the requirements of an SME.
According to the authors, leading enterprises,
government agencies, and NGOs have found that an effective business
ethics program addresses functions at seven levels of responsibility.
Table 6.1 describes how a typical SME might staff these seven responsibility
functions. Also in this chapter is a box that lists "Ten Ways
Small Business Owners can Prevent and Detect Fraud."
The book contains numerous practical
examples, worksheets and checklists, a bibliography, a glossary,
and-in its nine appendices-numerous examples of business ethics
policies adopted by various countries and organizations.
The document can be downloaded for
free at:
http://www.ita.doc.gov/media/Publications/blurbs/ethics2004blurb.html
(Printed versions are available for sale also at that site.)
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Comprehensive Ethics Programs for Small and Medium Enterprises in
Colombia
Transparencia por Colombia, the ERC's
partner center in Bogotá, has developed a methodology for
implementing ethics programs in small and medium enterprises (SMEs).
The program, titled Rumbo Pymes, consists of a self-directed survey
methodology for assessing the ethical culture in SMEs and a series
of training modules for addressing challenges identified in the
assessment. Training modules address topics such as ethical leadership
for owners of SMEs, ethical decision-making models, Transparency
International's Entrepreneurial Principles for Combating Bribery
customized for the SME context and ethical governance in family-owned
enterprises.
In developing the Rumbo Pymes program,
Transparencia considered several factors that shape the organizational
context of SMEs in Colombia. They next developed a survey question
set that measures five aspects of organizational culture: ethics
of leadership; communication about ethics; rewards and sanctions;
employees' understanding of ethical values; and frequency of observed
misconduct. Based on the survey findings, SME leaders identify areas
for training and offer several training modules based on the same
"best practices" employed in large organizations, but
customized for the needs of SMEs
SMEs account for 92% of the country's
commercial establishments and 40% of the total production of the
country, making ethics programs critical to Transparencia's mission
to "lead systematic corruption fighting efforts focused on
transforming our public and private institutions so we may have
effective and reliable organizations in Colombia, with upright citizens
and companies."
Read this article by ERC Associate
Consultant Abby Davidson (ERC) with contributions from the Rumbo
Pymes team at Transparencia por Colombia, including Alma Rocio Balcazar,
Henry Gil and Jenny Martínez at:
/resources/article_detail.cfm?ID=872
Learn more about Transparencia por
Colombia at:
http://www.transparenciacolombia.org.co
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TEOCO Corporation: Successful Ethics in a Small Company
TEOCO Corporation, which funds ERC's
Student Leadership in Ethics Award, has not only enjoyed financial
success, but has received accolades from the business ethics community,
including winning the 2002 National Capital Business Ethics Award
in the small company category. In this article, Development Manager
Allison Pendell-Jones takes a look at some of the policies that
set TEOCO apart and suggests possible lessons for other small companies.
Read the rest of this profile at:
/resources/article_detail.cfm?ID=873
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The Challenges of Being an Ethics Officer for a Small Organization
When Character Development Manager
Katie Sutliff was appointed ethics officer for the ERC, she saw
it as a unique opportunity to apply what she had learned about organizational
ethics at ERC while also helping ERC fulfill its mission as a non-profit
by doing some action research.
"The ERC has led the way in creating,
sustaining, and evaluating ethics initiatives, especially in large
companies," she says. "From our own research including
the National Business Ethics Survey (SM) we know that small organizations
are much less likely to have the sort of formal ethics systems than
larger organizations do. Whether the reason is that culture change
occurs through less formal channels or because there are fewer resources
in smaller organizations, the result is the same: the "ethics
program elements" that are so common in big companies and that
are called for by the Federal Sentencing Guidelines for Organizations
(FSGO) are lacking in small organizations. And we at the ERC want
to develop strategies that will work for smaller organizations,
taking advantage of the benefits of a small organization and taking
into account the challenges. We went into this phase of our endeavor
with the idea that we would develop a system that works for us and
that could work for other organizations as well."
In this original article, Ms. Sutliff
discusses the foundations of the ERC's ethics program as well as
personal observations about the challenges and rewards of being
an ethics officer for a small organization.
Read Ms. Sutliff's article at:
/resources/article_detail.cfm?ID=870
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Why Small Organizations Need Our Help (Ethics Today Reprint)
In this 2003 Ethics Today article,
former ERC Research Analyst Leslie Altizer discusses the gaps between
large and small organizations in the existence of formal ethics
programs, as indicated by the ERC's 2003 National Business Ethics
Survey (NBES)
After considering some potential causes
for differences between large and small organizations, the article
focuses on these four elements of the seven elements of effective
ethics programs that are required by the Federal Sentencing Guidelines:
written standards of ethical conduct, training on standards of conduct,
an ethics office or ethics hotline and a means to anonymously report
misconduct. The results of the survey, especially the differences
found by the NBES, demonstrate the need for more attention to be
shifted onto smaller organizations, especially in the for-profit
sector.
Read this article at:
/resources/article_detail.cfm?ID=838
Learn more about or order the 2003
NBES at:
/nbes2003/index.html
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Codes of Ethics: Special Challenges for Small Organizations
Just as every organization is unique,
so too are the codes that different organizations develop. There
are distinct variations in both the process and the outcome of code
development for different kinds of companies. The ERC's 2003 publication
"Creating a Workable Company Code of Ethics", which includes
a variety of tools for code development in all organizations, also
offers advice for specific entities, including small organizations.
For instance, research indicates that
smaller organizations (consisting of less than 500 employees) are
less likely to have key elements of ethics programs in place than
larger ones, and they are therefore less likely to have formal codes
of conduct. While the need for a code is no less significant, the
process -- and the resources -- may differ substantially. In small
business enterprises (SBEs), drafting, editing and implementing
a code may be the responsibility of one person who carries out the
entire process as a small part of his or her regular job tasks.
Also, in SBEs, the business owner or leader is usually a highly
visible figure whose conduct is observed by a large portion, if
not most, of the employees. If that is the case, these leaders enjoy
a stronger perception by employees that they are either committed
to ethical behavior, or not. When a code is requested in a smaller
organization, leaders tend to have a heavy hand in the process.
Read more advice for small businesses
included in "Creating a Workable Company Code of Ethics"
at:
/ercbooks_workablecode_excerpts3.html
Read more about and order, "Creating
a Workable Company Code of Ethics" at:
/ercbooks_workablecode.html
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Building Values, Business Ethics and Corporate Social Responsibility
into the Developing Organization
Authors Brenda E. Joyner, Dinah Payne
and Cecily A. Raiborn published this research article in the Journal
of Developmental Entrepreneurship (April 2002) in order to try to
identify the early decisions that start organizations on the road
to ethical behavior over time.
According to the abstract, "Little
research has been conducted on the ways that smaller organizations
establish and maintain their ethical standards as they grow. In
this study, the development of business ethics and corporate social
responsibility in growing firms is studied using ten successful
entrepreneurial organizations. Both the 'legal compliance strategy'
and the 'integrity strategy' have been used by these firms to guide
their policies with respect to the stakeholders of the organization.
The values of the leader in each of these organizations have been
inculcated into the business via written policies and by the patterns
of ethical behavior established and modeled by the founders."
Read this article at:
http://www.findarticles.com/p/articles/mi_qa3906/is_200204/ai_n9050754
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The Small Business Administration on Business Ethics
This article from the Small Business
Administration website notes that there are advantages to owning
your own business when you want to establish an ethics policy, specifically
because ethics come from the top. "Without setting an example
at the top," says the article, "It is often difficult,
if not impossible, to convince your employees that they too should
be ethical in their business dealings. A well-defined ethics policy
along with an outline of related standards of conduct provides the
framework for ethical, moral behavior within your company."
While citing higher employee moral
and commitment as one benefit to developing an ethics policy, the
author says, "An ethics policy should look at the bigger picture
of how we relate to society as a whole and what our responsibility
is to the greater good." The article also briefly discusses
developing a company's ethics policy, stating, "When you are
developing your ethics policy, you must decide what it is you want
your company to stand for, put it in writing, and enforce it."
It concludes with an Integrity Self-Test entitled "How Honest
Are You?"
Read this article at:
http://www.sba.gov/managing/leadership/ethics.html
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Next Steps: Designing an Outcomes-based Ethics and Compliance Program
Evaluation (4th in the FSGO Series)
This series, by ERC Principal Consultant
Kenneth Johnson describes and comments upon the US Sentencing Commission's
amended requirements for an "effective program to prevent and
detect violations of law."
In the fourth article in this series,
Mr. Johnson explores how an organization might approach evaluating
its ethics and compliance program. "Evaluating an ethics and
compliance program has always been recognized as a good practice,
though few organizations evaluated their programs in any comprehensive
sense," he notes. "Few ethics and compliance programs
have been able to demonstrate that their programs achieved expected
program outcomes. For most, moreover, it was enough that they could
argue that their programs met the minimum requirements of the 1991
Federal Sentencing Guidelines for Organizations. Ethics and compliance
conferences, as a result, tended to concentrate on sharing "best
practices," without seriously questioning whether the practices
actually contributed effectively, efficiently, and responsibly to
achieving expected program outcomes."
Now, however, "periodic program
evaluation" is a minimum requirement for an effective ethics
and compliance program under the 2004 revisions to the Federal Sentencing
Guidelines for Organizations (2004 FSGO). As noted in the first
article in this series, this is one of the profound changes of the
revised guidelines, along with the requirements for risk assessment
and attention to organizational culture, which are themselves inextricably
linked to program evaluation.
"The issue is no longer whether
to evaluate one's ethics and compliance program, but rather how
to go about designing and implementing a plan for periodic program
evaluation," says Mr. Johnson. To aid the reader in understanding
this broad topic, he divides his discussion of program evaluation
into the following segments:
- Two Approaches to Program Evaluation
- Measuring Organizational Culture
- Measuring Overall Program Performance
- Developing a Data Collection Plan
- Benchmarks and Baselines
- Reporting Program Performance
- Organizational Learning
Read Mr. Johnson's extensive discussion
of program evaluation at:
/resources/article_detail.cfm?ID=871
Read the previous articles in this
series at:
/resources/fsgoseries.html
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CUNA Ethics Summit for Executives
ERC President Patricia Harned and Character
Development Manager Katie Sutliff will be participating as instructors
in the Credit Union National Association (CUNA) Ethics Summit for
Executives eSchool in May 2005.
Each of three sessions will explore
a different ethics issue and will show how ethical standards can
work to enhance and protect the reputation of a credit union. The
courses will help participants understand the link between ethics
and corporate excellence, develop an appreciation for the simplicity
of ethics, acquire the knowledge to lead ethics in your corporate
culture, identify action plans for long term success and understand
how to spot and avoid trouble
The three sessions are:
- May 11, 2005: Ethics: A Bottom-Line
Strategy
- May 18, 2005: Fostering the Ethical
Culture in Your Credit Union
- May 25, 2005: Assessing Ethics in
Your Credit Union
All take place at 2:00-3:30 p.m. Central
Time
Read more about or register at:
http://training.cuna.org/elearning/eschool/ESES505_fct.html
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Publications and Media Coverage
"Dishonesty in the Workplace Isn't
Limited to Executive Suite," Detroit News, March 28
Detroit News reprinted a Wall Street
Journal article that said some studies show that rank-and-file employees
are lying more often at work. The article mentions a variety of
surveys on sick leave abuse, false academic credentials, personal
use of computers, and dishonest excuses for absence from works,
and then cited ERC's National Business Ethics Survey when discussing
possible reasons.
Read the article at:
http://www.detnews.com/2005/careers/0503/28/B02-130463.htm
Find the original article at:
http://online.wsj.com/public/article/0,,SB111162391698488207,00.html
?mod=todays_free_feature
"The Ethics Challenge in Public Service: A Problem-Solving
Guide," by Carol L. Lewis and former ERC President Stuart C.
Gilman
Published in March 2005, this second
edition of a classic text for public administrators is filled with
practical tools and techniques for making ethical choices in the
ambiguous, pressured world of public service. It explores the day-to-day
ethical dilemmas managers face in their work, including what to
do when rules recommend one action and compassion another, and whether
it is ethical to dissent from agency policy. The book also considers
managers' accountability to different stakeholders and how to balance
the often competing responsibilities.
Read comments about "The Ethics
Challenge in Public Service" at:
/resources/book_detail.cfm?ID=868
Order this book at:
http://www.josseybass.com/WileyCDA/WileyTitle/productCd-0787967564.html
Order this through Amazon at:
http://www.amazon.com/exec/obidos/ASIN/0787967564/ethicsresourcece
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News from the ERC
-- On April 26, ERC Chairman of the
Board Stephen D. Potts, Esq., gave the luncheon address for the
"Fraud Summit" at the MISTI Super Strategies Audit Best-Practices
Conferences in Las Vegas, NV. The one-day summit was intended to
help auditors hone in on key challenges and learn how internal audit
departments at leading organizations are decreasing risk and taking
control.
In his presentation, Mr. Potts shared
stories of organizations that have successful ethics programs and
also discussed the evolution from compliance-focused programs to
values-oriented initiatives. He encouraged those attending to "ask
the challenging questions and give honest opinions, even if they
will be unpleasant and unpopular." The role of the auditor
is not just to detect the wrong, he said, but also to identify and
encourage the right. "You can provide support for people trying
to do what's right," he continued. "Your work is the backbone,
the foundation, a mandate that gives people the courage to do the
right thing and stops them from doing what is unethical." Mr.
Potts concluded by urging the attendees to support efforts to do
what is legal and what is right, telling them they had the opportunity
to do enormous good and make a huge difference if they would "seize
the responsibility for ethical leadership."
-- On April 14, ERC President Patricia J. Harned, Ph.D. joined LRN's
Sid Valluri, Ph.D., to present a webinar on "Assessing the
Effectiveness of your Program from the Employee's Perspective."
LRN is a national provider of governance, ethics and compliance
management solutions and training. In this interactive discussion,
Dr. Harned and Dr. Valluri looked at processes companies can employ
to both improve their risk analysis and to assess the value and
impact their programs are having on their employee base. Dr. Harned
discussed the need for, benefits of and types of assessment, along
with providing detail on types and benefits of surveys and other
data collection. She concluded with an overview of ERC's evaluation
metrics, some sample metrics, and a word about benchmarks.
-- Kristin McDonald Casson joined the ERC in April 2005 as Special
Assistant to the President. In this capacity she supports the president's
daily activities and works with staff on a variety of advisory service
and communications projects. Before joining the ERC, Ms. Casson
was Executive Assistant/Office Manager at K.I.R.K., Inc.-an
educational consultancy firm in Maryland. Ms. Casson received her
B.S. in Journalism, with a minor in Criminal Justice, from Florida
A&M University (2003). While there, she studied abroad in the
Dominican Republic and was selected to be an arts fellow at the
University of Maryland's David C. Driskell Center for the Study
of the African Diaspora. She is currently pursuing her Master of
Public Administration, with a specialization in International Training
and Education, at American University. Given her academic background,
Ms. Casson has a special interest in the role of ethics in media
organizations.
-- Pace Award Nominations
The ERC Fellows Program is now accepting
nominations for the 2005 Stanley C. Pace Leadership in Ethics Award.
The Pace Award is presented annually by the ERC Fellows and honors
an organization, individual or group of individuals displaying excellence
in the ethics field and recognizes the recipient's accomplishments
and contributions to ethical business conduct. Nominations are due
by June 1, 2005 and will be voted on at the July 2005 ERC Fellows
meeting.
Read more about the Pace Award or get
a nomination form at:
/fellows/pace.html
-- NBES Notification
Research for the National Business
Ethics Survey 2005 is underway, with the final published report
due out later this year. If you would like to be notified by email
and receive a free copy of the executive summary when the report
is available for purchase, please follow the link below to submit
your name and email address.
Submit your name for NBES notification
at:
/nbes2005
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**
Support Organizational Ethics Research (and get NBES 2005)
The National Business Ethics Survey
(NBES)SM has proven to be of great value to organizations, as it
identifies the issues and challenges facing our nation's employees
that must be addressed in order to create and sustain an effective
ethics program. The 2005 version of the study will undertake additional
analysis of compliance practices, communications efforts by corporations,
and industry-specific measures. We are in need of sponsors to enable
us to expand the survey to allow for increased representation of
prominent industries. Sponsors of this effort will help create a
widely used and highly respected resource that business leaders,
educators, and researchers like yourself can use to advance ethics
and integrity in your workplace, schools and society.
Donors of a tax-deductible contribution
of $50 or more will receive a complimentary copy of our 2005 NBES
and acknowledgment as a sponsor in the publication.
Make a contribution to the 2005 NBES
at:
/2005nbesdonation.html
For more information or to make a major
contribution, contact Development Manager Allison Pendell-Jones
at allison@ethics.org.
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Offering Our Thanks
As a non-profit organization, the Ethics
Resource Center depends on contributions from many generous donors.
Without their dedication and trust, many of the programs and projects
highlighted in this newsletter would not be possible.
ERC thanks TEOCO Corporation for sponsoring
the Student Leadership in Ethics Award.
ERC also thanks the following for their
contributions of general support:
- Johnson & Johnson
- John H. Kuhnle
ERC is extremely proud to report that
we've again achieved our goal of 100% giving by our Board of Directors.
We are grateful to each of them for their hard work, dedication,
and commitment to ERC.
We invite you to join our loyal contributors
in lending your support.
You can make a tax-deductible credit
card donation online at:
/miva/merchant.mv?Screen=
CTGY&Store_Code=ERC&Category_Code=D
To find out about other ways to contribute,
go to:
/support_how.html
The Ethics Resource Center (ERC) is
a non-profit, non-partisan educational organization exempt from
taxation under the Section 501(c)(3) of the Internal Revenue Code.
All gifts are tax-deductible to the fullest extent of the law.
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PLEASE NOTE: Ethics Today will be published
10 times this year, with the July and August issues combined into
one.
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